The numbers behind your business might not be pretty, whimsical, or full of joy... but they are important! One of the primary causes for failure in small businesses is not the quality of work produced, but the inability to get a handle on finances, costs, and profits.
Understanding the true cost considerations of your business allows you to determine how to price to cover your costs, then to price for your brand - two very different, but equally important, concepts.
Design Aglow has created another exceptional educational tool that will cover the groundwork of basic business finance and budgets, provide you with Best Practices thinking to set up budgets for cost recovery, calculating your time and paycheck and pricing to support your brand strategy. In addition, we have provided you with three ready-to-use price lists that you can put into place today to immediately achieve profitable sales. Finally, of course, we have our industry experts weigh in with their thoughts and experiences to place everything into a perspective you will understand.
The Essential Pricing Guide for Portrait Photographers is a mini-MBA created just for you!
• 70 page PDF document that covers an in depth review of REAL business numbers, explanations and examples of budgeting, calculations for determining your work time and paying yourself, pricing for your brand and your studio, and setting up a game plan
• Solid advice from top industry portrait photographers
• Smart worksheets to help you calculate your Cost of Goods, Time and Pay
• A budgeting worksheet guide to help you stay accountable to your business
• BONUS 20 page PDF document containing ready-to-use, brandable price lists for any business model
Please Note: We supply the names of the fonts used, but .ttf files must be downloaded from other providers. See Usage for additional details.
• Guide can be read in Acrobat, Preview and any PDF compatible product, view the entire guide right from your hard drive or iPad for easy archiving and navigation
• Price lists are fully editable in Photoshop CS or newer and InDesign CS5.5 or newer
• Windows and Mac
FEATURES & BENEFITS
It's Sellable: Equip yourself with a Mini-MBA in portrait studio numbers... this all-inclusive kit teaches you all you ever needed to know about costs, pricing and running the numbers side of the business. The worksheets easily guide you through understanding all the data behind your studio and will allow you to turn the corner to profitability.
It's a Time Saver: Nowhere else would you receive this comprehensive a guide on pricing and numbers without an extensive multi-day workshop or a business school course. And even better, once you have read the Guide, and learned how industry experts run their numbers, you will be able to immediately implement our ready-to-use resources.
It Shapes Your Image: Building yourself into a profitable, smart studio is a key factor in developing a strong reputation for your studio and your brand. No longer will you be arbitrarily throwing up price lists or wondering why you show no profit for your hard work. Upon completing this guide and the worksheets, and implementing smart pricing, you will have a formulated budget for spending, and a smart system for all of your pricing... a professional, polished plan that will move your business to the next level.
A few notes from Design Aglow about our products.
Customization: This product is an instant download and is fully customizable unless otherwise noted. A support guide is provided with your product, or in our Tutorials
section. It offers a generalized overview for customizing the template. NOTE: Both the template and tutorial are designed specifically for professional photographers and assume a working knowledge and intermediate experience with Photoshop and a familiarity with layer masks.
Printing: Unless otherwise noted, all template layouts are formatted for standard professional lab printing. You can print your final products anywhere professional services are provided, however we do include a recommended lab with your download.
Fonts: Most fonts used in Design Aglow products are standard system fonts that may already be installed on your computer, or are easily attainable by downloading from the creators. Due to copyright protection, we are unable to include these files directly in the template, but a quick Internet search for the font online will typically yield several resources (font style names are included with your product for easy searching).
About Your Purchase: We understand inspiration knows no boundaries and that you're probably eager to get started. This product is designed to be used immediately, which is why we made it digital! We do hope you understand, however, that since it is digital, we are unable to offer refunds or exchanges. Before you finalize your purchase, take one more look to be sure it's exactly what you need and that you have the appropriate software.
One more thing: If you haven't purchased from us before, take a minute to review our Copyright Information
, for important details on how you legally use this product. It will probably answer most of the questions you may have, and explains key product usage guidelines.
Have questions? Contact us anytime. A friendly, intelligent member of Design Aglow will be happy to offer assistance during our operating hours, M-F 9:00-5:00 (U.S. eastern time).